Posts By: Ashley

4 Killer Conferences for Nonprofit Communicators

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As communications professionals, we know how important it is to continually expand our knowledge base and network. One of the best, and most enjoyable, ways to do this is by attending conferences. “But there are so many conferences, how am I supposed to figure out which will be the best to attend?” We’re glad you

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3 Reasons Guest Bloggers are Some of the Best Bloggers

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Blogs are a great tool to keep readers on your website engaged with exciting new content relevant to your industry. However, it can be a time-consuming challenge to consistently come up with new content to publish, which is one of the reasons we love guest bloggers. Guest bloggers not only free up your time; they

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4 Ways to Teach Your Old Blog New Tricks

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Statistics prove that strong visuals are increasingly important for nonprofits. Photos and graphics are much more eye-catching than the written word. Including visuals on your blog can create a more engaged audience that is more likely to interact with and share your content — something that can help to reach your nonprofit’s marketing and communication

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3 Reasons to Volunteer on MLK’s Day of Service

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Don’t think of the Martin Luther King day holiday as a day off; instead consider it your annual opportunity to serve and follow Dr. King’s vision of a better community! Martin Luther King, Jr.’s birthday became a federal holiday in 1983, but it wasn’t until 1994 that Congress designated the holiday as a national day

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Don’t Underestimate the Importance of Color in Your Brand Identity

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Ever wonder why so many banks and social media sites tend to have blue logos, and luxury brands stick to basic black? Curious about why women’s clinics nearly always use a soothing shade of purple in their logos? They do so because they thought through the emotional implications of the colors they’ve chosen on their

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5 Things I Learned My First Week in Nonprofit Communications

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Editor’s Note: We’re thrilled that Ashley Heinonen joined our team in late November. Ashley joins us from the for-profit marketing world and brings with her a strong background in design and strategic communications. Also, she said she’d dress up on Halloween with us, so we thought her a good fit! Look forward to regular posts

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