Monthly Archives: June 2016

How to Create Customer Personas to Grow Your Online Audience

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Who looks at your organization’s blog and other online content? You may have met a few of your readers personally. But chances are you know little else about the others besides a name or an email address. That’s a problem. You need to know what all your readers care about. Otherwise you can’t create content

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Research You Can Do Now to Transform Your Communications Strategy

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You don’t need to empty your pockets to conduct valuable research projects in communications. Small, low-investment projects can reveal valuable findings that inform a highly strategic communications program. The value of communications research is huge. It can help you create an effective communications program that sees results! For example, research into your audience can tell

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