Monthly Archives: April 2016

5 Components of Messaging to Amplify Your Brand

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Messaging can transform the way your audience interacts with your brand. At best, punchy messages raise your profile, spark brand engagement and strengthen your ability to do what you do best by compelling audience connection and support. At worst, woolly messages hinder brand presence and engagement because your target audience members don’t understand or care

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Why Your News Release Got No Results

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What’s one of the most common communications mistakes social change leaders make? Too many otherwise savvy executives believe that effective media relations means sending out a news release alone. That’s all it takes, according to this line of thinking, to produce both calls from reporters and plenty of news stories. What happens next? Sometimes people

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Convince PR Skeptics That Media Coverage Matters

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It’s hard to show that a stellar piece of earned media coverage made a concrete change, like generating donations, shifting public opinion about an issue, or—the most dreaded and ambiguous—”increasing awareness” about your company or organization. However, there are several ways you can illustrate the impact of your media hit. This is especially important when

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