Monthly Archives: March 2016

Twitter at Age 10: Why It Still Matters in Nonprofit Communications

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As Twitter celebrates its 10th anniversary this year, many commentators have noted the difference the global social media network has made in social change movements. From the Arab Spring to Black Lives Matters, Twitter has been a vital online communications tool for activists and revolutionaries around the world. It’s also the online news service of

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How Your Nonprofit Can Stay on Message

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Do you and your nonprofit colleagues know the audiences you want to reach and the messages you want to deliver? Congratulations! Now you’re ready for your next challenge: You need to communicate your organization’s messages effectively, especially to reporters, community leaders and funders. One of the best tools you can use to do this is

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How to Master Monitoring Industry Topics Online

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Finding the latest news surrounding a specific issue isn’t always simple. While some organizations and industry topics are easily tracked with clearly-defined keywords and well-worn social media hashtags, other topics require more digging and creative research methods. As we explained in a blog post last year, online monitoring, or “listening,” can help your nonprofit monitor

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