Monthly Archives: September 2015

Pinterest: 6 Practical and Tactical Tips for Optimization

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On Pinterest, you can find a killer pie recipe, plan your wedding decor and drive traffic to your nonprofit’s website all in one. Though the most pinned categories are indeed food and drink, nonprofit communicators are also seeing success leveraging Pinterest to drive significant traffic to their websites, build brand recognition and engage audiences through

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Instagram: 3 Practical and Tactical Tips for Optimization

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Despite the popularity of Facebook, Instagram still averages more organic growth and engagement than its parent company. Some 400 million people now use the photo sharing platform, including at least 26 percent of online adults in the United States—particularly younger adults (ages 18-29), women, Hispanics and African-Americans. So, what’s the best way to leverage your Instagram account to reach them?

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The 5 Best Places to Invest Your Social Media Resources This Fall

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In the past few months, we’ve tracked some pivotal developments in social media. As a nonprofit communicator, you’re facing endless social media updates and a constant stream of new tools, so it’s a challenge to figure out where exactly to dedicate your resources. We’ve sifted through dozens of network updates, recent studies and new tools

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