Monthly Archives: July 2015

Tips to Upgrade Your Audio Storytelling

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If you want your audience to see it, first they have to be able to hear it. A powerful narration, a memorable interview or a rich soundscape can transport your listeners right to the heart of your mission, hold their attention there longer, and foster greater empathy and support for your cause. So don’t let

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5 Steps to Conduct an Audience Survey

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Understanding your target audience equips nonprofit communicators with the knowledge needed to communicate effectively with stakeholders, donors, partners or potential funders—the people who are crucial to carrying out your mission and helping you reach your goals. There are several ways to gather qualitative research about your audience’s values, attitudes and perceptions of your nonprofit—findings that

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Mac’s Nonprofit Podcast Playlist for Social Changemakers

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Podcasts have become an important resource for nonprofit leaders and it’s no mystery why. You can find dozens of shows about nonprofit work that share personal stories, actionable ideas or in-depth interviews that will inspire and help you do your job better. Podcasts are convenient, too.  Like Netflix, Hulu and other streaming television services, podcasts

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Back to Basics: The Dinner Salon Makes a Resurgence in Social Change Communications Circles

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In the Beginning… They Held Salons Four thousand years ago when I attended Journalism School at the University of Kansas (Rock chalk, jayhawk), professors were still talking about a once commonly employed communications tactic called the “salon.” A salon is, generally speaking, a gathering of great minds to generate inspirational and/or important conversation. With their

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5 Social Change Reads for Summer

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This post originally appeared on frank talk — the online hub for the frank gathering, a conference for public interest communicators.  A large part of being a public interest communicator is getting inspired. Consuming research, new perspectives, pop culture, books and art all strengthen a communicator’s ability to craft messages, understand new audiences and launch

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