Monthly Archives: June 2015

Why Your Nonprofit Should Monitor Media Coverage

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Nonprofits that keep their ears perked by employing listening devices are well-poised to strategically respond to what others are saying about your organization. Online “listening” can refer to a number of tactics—social media monitoring, target audience analysis or key message penetration—but we find that monitoring media coverage is one of the most effective tools for

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Are You Ignoring the Most Important Online Audience Metric?

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You know how important it is to measure the results your nonprofit’s online communications produces. However, which metrics really merit your attention? According to Chris Brogan, author  of Social Media 101: Tactics and Tips to Develop Your Business Online, only two online yardsticks matter: how much revenue you generate and the number of e-newsletter subscribers

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How to Build a Strong Media Pitch

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baseball pitch

You may be a seasoned pro attuned to the media landscape, or a nonprofit communications newcomer just getting your sea legs in the world of media relations. Regardless, there are always new opportunities for your nonprofit to earn media recognition for the work that you and your organization do. We recently shared tips on laying

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Jennie Day-Burget Named Managing Director of Prichard

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I am proud to announce that Vice President Jennie Day-Burget is named Managing Director of Prichard. For several months now, Jennie has overseen the day-to-day management of Prichard, while I have spent much of my time growing Mac’s List, Portland’s top source for jobs throughout Oregon. Today, we operate two successful and distinct companies. Now, it is time

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