Monthly Archives: August 2014

7 Ways to be a Twitter Road Warrior

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Sci-fi fans know this summer marks the 35th anniversary of the original release of “Mad Max,” the 1970s drive-in movie about a police officer tangling with motorcycle outlaws on the highways of the Australian Outback in a dystopian future. It’s also the film that helped make Mel Gibson a star. The story of Mad Max’s bleak

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Why “Strategic” and “Communications” Should Never Part

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A client asked me the other day why I called my work, strategic communications? “What makes it strategic?” he asked. “Aren’t all communications strategic?” My answer? “Well communications should be strategic, but that isn’t always the case.” In fact, many organizations launch communications ideas with no strategy behind the effort whatsoever.  And that’s a problem

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Five Tried and True Media Relations Must-Dos

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I’m only three weeks into my new position at Prichard, but I have already had the opportunity to exercise my media relations skill set. Coming from nearly three years of working with for-profit consumer brands, I was curious to see how nonprofit media relations differed. Turns out, for-profit or nonprofit, the approach is much the

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