Monthly Archives: April 2014

Is Guest Blogging Ruining Your Website?

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Earlier this year Matt Cutts, head of Google’s Webspam team, wrote a blog post declaring guest blogging to be “over.” His post, titled “The decay and fall of guest blogging for SEO,” caused panic in the blogosphere since so many people rely on outside help to generate content, get in front of new audiences, and

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4 Ways to Promote Old Blog Posts

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Your nonprofit’s best blog posts might become invisible to your readers as they age and fall further and further down your blog feed. Unless visitors dig deep—and most won’t–they won’t ever see your earlier content. That’s a problem because much of what you write  — stories, for example, about the people you serve or your

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4 Killer Conferences for Nonprofit Communicators

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As communications professionals, we know how important it is to continually expand our knowledge base and network. One of the best, and most enjoyable, ways to do this is by attending conferences. “But there are so many conferences, how am I supposed to figure out which will be the best to attend?” We’re glad you

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Don’t Let These Newbie Mistakes Fool You

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Since I started at Prichard Communications as an intern in the fall, I’ve been very conscious of my status as a millennial. I even wrote a blog post about why employers should hire millennials (hint hint). So, shame on me for making not one, but two, stereotypical millennial mistakes in my first month as a

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