Monthly Archives: December 2013

How to Grow an Online Community for Your Nonprofit

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The Internet is full of nonprofit Facebook groups, Twitter accounts, and blogs that haven’t been updated in years. Instead of vibrant, useful communities these places are ghost towns a la “The Walking Dead.” How does this happen? Many nonprofit leaders believe if they build an online site the traffic will follow quickly and easily. But

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Don’t Underestimate the Importance of Color in Your Brand Identity

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Ever wonder why so many banks and social media sites tend to have blue logos, and luxury brands stick to basic black? Curious about why women’s clinics nearly always use a soothing shade of purple in their logos? They do so because they thought through the emotional implications of the colors they’ve chosen on their

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5 Ways to Protect Trust in Your Online Community

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Did you know that the public has more confidence in peer-to-peer communications than the words of government officials and chief executive officers? The 13th annual Edelman Trust Barometer describes the challenges that government, business, media—and even NGOs—face in light of ongoing ethical fails. This puts you in an important position. You’re a trusted expert if

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4 Practical Steps Every IT Project Should Take for Success

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Healthcare.gov’s technical struggles have blown up headlines for weeks this fall–the website is a classic example of a useful idea that went far off track somewhere in technical development land. While it’s easy to pick on the politically charged Healthcare.gov for its inadequacies, it certainly wasn’t the first big tech project to stumble in recent

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Facebook “Donate”–Taking Your Local Cause Global

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Hot off the presses, Facebook announced yesterday a new feature of keen interest to nonprofits and those of us who consult for them: Facebook “Donate.” The option to “Donate Now” will start appearing next to posts from participating nonprofits in a user’s newsfeed. When a user clicks, just like magic, they can donate to the

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5 Things I Learned My First Week in Nonprofit Communications

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Editor’s Note: We’re thrilled that Ashley Heinonen joined our team in late November. Ashley joins us from the for-profit marketing world and brings with her a strong background in design and strategic communications. Also, she said she’d dress up on Halloween with us, so we thought her a good fit! Look forward to regular posts

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3 Reasons Why Your Nonprofit Website Needs a Responsive Design

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Six years ago the iPhone didn’t exist and smart phones were an expensive novelty. Today, these and other mobile devices deliver almost 20% of all global web traffic. However, the new smaller screens found on mobile devices have made many websites hard to use. Type chosen for large monitors becomes fine print on tiny screens.

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How Twitter Can Help Boost Your Reach This Holiday Season

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While it may seem counterintuitive, the holiday season boasts many opportunities to boost your nonprofit’s exposure and reach online. One of the easiest and most effective ways to do this is to create a holiday-based Twitter strategy. 1. Use Popular Holiday Hashtags Take advantage of popular holiday hashtags to expand the reach of your tweets.

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