Monthly Archives: October 2013

Our Halloween Treat–10 FREE Digital Hacks for Nonprofits

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In the spirit of Halloween, we wanted to give our nonprofit and foundation readers out there a big treat–a list of our top, bite-sized digital hacks that can make your life significantly easier. And the best part? Everything listed below is free–just like the Halloween candy you got trick-or-treating as a kid. Use Google Apps

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4 Facebook Secrets Every Nonprofit Should Know

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Social media is one of the most effective tools for an organization to engage its audience and generate conversations about its work. Facebook, in particular, offers many benefits to nonprofits. Implement these four tactics on your Facebook page to increase engagement and interaction between your nonprofit and its target audiences.  >> Engage your audience with

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Why Swapping Blog Posts is More Important Than You Think

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Are you looking for ways to grow your blog audience and build relationships? You’re not alone. Many of our clients working to promote their organization’s blog and related news or events call us for help. One of the easy lifts we suggest to them is cross-posting, or swapping online content with like-minded organizations in order

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Stop Treating Your Nonprofit Website Like a Filing Cabinet

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Sometimes when we help our nonprofit clients relaunch a website we feel as if we’ve walked into an episode of “Storage Wars,” the cable television reality show. If you haven’t seen “Storage Wars,” here’s how it works: An auctioneer sells a storage locker’s contents after the rent has gone unpaid for months. Buyers have five minutes

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Two Reasons I’m Majoring in Public Relations

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As a freshman, I was committed to following in the footsteps of my family members to enter the medical field. I was convinced that it was the only way I could help others and make a difference in the world. However, after sitting through a particularly awful Organic Chemistry class, feeling completely lost, I decided

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4 Lessons Learned at the Communications Network Annual Conference

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I had the pleasure of attending the 2013 Communications Network Conference in New Orleans last week, an annual gathering of communications professionals from nonprofits, foundations and industry consultants like Prichard Communications. Not only was I able to catch up with friends at the Robert Wood Johnson Foundation (RWJF), a client with whom our roots run

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6 Secrets to Making a Reporter Happy

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Whatever the mission of your nonprofit, you will probably work with reporters. Yes, even you, executive director, may need to work with reporters–especially if your organization is a small one with no communications staff. Even if you’re one of the ‘lucky ones’ who has a communications director, the media often will want to talk to

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