Monthly Archives: August 2013

3 Reasons You Should Dump Google Alerts

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Google Alerts used to be a no-brainer for nonprofits monitoring their online reputations. It’s free, it’s easy to use, you could get delivery via email or RSS–what more do you need? Recently though, complaints across the web have accused Google Alerts of being “Broken–” and that’s a nice way to say it . Sadly, our

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6 Smart Reasons Your Nonprofit Should Use Video Apps

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Video apps like Instagram Video and Vine are changing the face of information sharing and if your nonprofit hasn’t already, it’s time to hop on the bandwagon—here’s why: Your target audience is probably already watching videos- a LOT of videos: Video is quickly becoming a leading medium for consuming information–according to the site Web Video

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No Need to Beg: 5 Steps for Working with Elected Officials

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Working with elected officials can be an intimidating prospect, requiring careful preparation and strategic thinking about your goals. So, why try it? In my experience helping nonprofits work in Washington, D.C. and around the country, the benefits can be significant: Increasing public attention for your issue Engaging officials as voices of support Establishing yourself as

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This Means War! How to Choose Between Vine and Instagram Video

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You’re probably aware of the battle for brands waging between Instagram Video and Vine right now. If not, here’s the quick and dirty: Vine, a video service owned by Twitter, boasts 13 million users and launched in late January 2013. Instagram, which is owned by Facebook and boasts 130 million users, unveiled an exciting update

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7 Ways to Drive Traffic to Your Blog Post

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You’ve just hit the “publish” button on a new blog for your nonprofit. You know your post is good because you thought about the needs of your audience, your content solves the problems of the people you want to reach, and you optimized your text for the best search engine results. But your job is

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2 Reasons Today is a Fantastic Day: Burgers and Blogging!

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Today is a wonderful day. Why, you ask? Well, two fantastic firsts kick-off today: 1) The Portland Mercury launches its first ever Portland Burger Week, and 2) Prichard Communications launches its first ever blog, with moi as the blog editor! And, who doesn’t like a good, cheap burger or an interesting new blog…edited by moi? Like

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Prichard Communications Searches for a SUPER Intern this Fall!

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Have you heard? We’re on the hunt for our fall, Digital and Social Media Intern! We accept applications from current students seeking college credit. This position is open until filled. Interested applicants should send a cover letter, resume and writing sample to account director, Jennie Day-Burget: jennie@prichardcommunications.com. Qualifications and requirements are listed below; additionally, interns

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